The Australian Tourism Exchange (ATE) is Australia's premier tourism trade event and the largest international travel trade show of its kind in the southern hemisphere. The event, which is organised by Tourism Australia, will return to Sydney in 2013, where it was last hosted in 2011. The event will be held at the Sydney Convention & Exhibition Centre with registration for all delegates on Friday 26 April 2013 and appointments being held from Saturday 27 - Tuesday 30 April 2013.
For further information on the event, read the ATE 2013 brochure.
Following an ongoing review of the event and feedback from industry stakeholders, and representations from ATE 2013 host state tourism agency Destination NSW, the existing format involving separate ‘East’ and ‘West’ modules will be combined into a single, 'shorter and sharper' global event.
The new format will reduce the existing seven day trade event down to five days: four days of appointments following a first day dedicated to delegate registration and other activities, including market briefings and media activities. Read the press release here.
History of ATE
Overseas Buyers have been attending an annual travel trade fair in Australia since 1979. The first event was called Marketplace and the only overseas buyers in attendance were from North America.
By 1981, Marketplace was attracting worldwide interest and Buyers were coming from Europe, the United Kingdom and New Zealand. At this stage, Marketplace had only 50 booths for large Australian operators. Small operators had no opportunity to meet with international Buyers, so ATE was established for these Buyers and ran immediately before Marketplace.
In 1985 the two forums merged to become ATE Marketplace. In 1986 the event became known as ATE. Over the years, the product range has grown to encompass all aspects of travel and tourism including transport and touring operations, state and regional tourism bodies and theme parks.